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People don't always need a shiny trophy but a little incentive goes a long way

I stumbled across another blog and they have a post on  a bad social media contest to raise money. Here’s a link to their blog.

The post analyzed Head and Shoulder’s competition. People were asked to tweet “hats off” to a hash tag every time their baseball team did well. At the end of the season, Head and Shoulders would donate $50,000 to the city with the most tweets. The poster checked how the competition was coming a long and after 5 days, there were only 15 tweets. Yikes. Why was this such a flop? Here are the major points from the blog:

  1. Motivate people – people enjoy giving to good causes but people want to get something out of it. A personal thank you, reward or credit will suffice in most cases.
  2. Make it fun!
  3. Have a thrill factor – people like mystery, challenge or anything to get their attention. The author of the blog posted how he worked with a radio show and even though people didn’t have any idea what the tenth caller would receive, the phone would ring off the hook. However, tweeting “hats off” isn’t very exciting.
  4. Make the competition title relevant but simple – Hats Off Movement was the title. Kind of vague but after you know the basics it make sense.
  5. Make it easy to enter – tweeting is easy but people having to create hash tags can get messy.

What they did do right was open to different media channels. The author gives Head and Shoulders credit for trying to attract new followers by doing so.

On the flip side, companies have successful created a competition for a good cause. Example, Coca Cola. Coke had a recycling challenge. It’s best explained with this video. To sum it up, Coke opened 10,000 recycling drop offs in Israel and asked Facebook followers to post photos of themselves recycling. The most active user would be crowned the Recycling King. The competition was a huge success! People all over were submitting photos. How does it compare to the Head and Shoulders points?

  1. Motivating people – people  are contributing to a good cause but still have the incentive to be crowned the recycling king when it’s over
  2. Make it fun – colorful sun flower bins + Facebook. Not the definition of fun but it’s a more attractive way of bringing awareness to recycling
  3. Have a thrill – they turned it into a way of getting noticed in combination with competition.
  4. Make the competition title relevant but simple – Recycling King, check.
  5. Make it easy to enter – thousands of marked recycling points all across Israel is pretty easy. From there just have someone snap a photo of you with and cell and post. Pretty simple.

Facebook has been a way of connecting us all

Do you think social networks and the way we communicate are making us more isolated, less connected? Is there such a thing as too connected?

Reading over Pew Internet’s survey results, I’m kind of shocked to see some results. Their posting came just a little over a month ago states that since 2008, social networking has doubled. I was aware social networking was always recruiting someone new but it seemed in my life everyone already had one. But, to be honest, I picked up Facebook in the summer of 2008 when I started college. I always heard it was for college students. Now, little sisters of friends are adding me. Maybe more youth is diving into social networking. I remember having a cell phone in high school was the hot thing. Now kids as young as preschool are getting into iPads. But, back to my main point. I was shocked to see that social networking continues to grow.

Since Facebook dominated the social networking with a whooping 92% of people using that were surveyed, Pew decided to dig deeper.

“15% of Facebook users update their own status, 22% comment on another’s post or status, 20% comment on another user’s photos, 26% “Like” another user’s content, 10% send another user a private message.” Status I felt like could be higher. People love to talk about what’s up with their lives. That’s why Twitter is so thriving. Liking is also something I would have expected more of. It’s easy and there is some good content people post. Other than that, I can see the other stats being accurate.

As for their bolded topics, Facebook users are more trusting than others and Facebook users have more close relationships seemed a little weird at first then after reflecting, it did make sense. Facebook allows you to view people’s lives that you normally wouldn’t get to know on that level. Example would be some of my sorority sisters. It’s hard to keep up with nearly 150 girls and know them in depth. It’s just interesting to sometimes snoop of a girl that pops up in your feed. And, I don’t mind if they snoop back. Matter of fact, I leave all of my information open instead of being selective of what they can and cannot see. Moreover, I’m impressed by the number of people that have their cell number posted on Facebook.

Something that confused me in their posting of results was what they identified as an adult. Someone who is 21+, 30, 35? Who knows. I wish they had spelled out the age group better.

With Facebook being sure a huge part of our lives, I do think we can isolate our lives by living through others but it also connects people. I forgot my source but I heard once that Facebook saves hundreds of languages because people are able to practice it and keep in touch with people who still use it. Events page is huge for bringing people together. I don’t have all my friends in my phone but it’s nice to post on walls or creep to see how some are doing while off in different states.

Who will be crowned King of Social Networking? The young rising GooglePlus or will the old law of the land continue to rule?

On June 28th, Google Plus opened its doors to invite only testers. By July 14th, Google announced it’s milestone of reaching 10 million users within 2 weeks opening its limited trial phase. Does this rapidly growing social networking site have enough to put Facebook on the shelf? Splashed all across the internet is people asking, what will happen to Facebook / Twitter with the release of G+. Reading people’s opinions on G+, it seems Google has out done themselves once again.

I’ve been on Facebook for nearly 4 years. Every so often they change and update the layout to make things more user friendly. As a way to keep up with old friends, new friends, even family (Daddy is always watching over his little girl) I’ve enjoyed my college experience with Facebook on my side. When ever I was awkwardly waiting for something, out came my phone to browser Facebook. But, now I may need to swap my phone’s homepages. I believe from this point it’s best if I bullets the pluses and minuses for each site.

 

Facebook

Positive:

  • Everyone has one… for now.
  • Stable
  • Already having a social networking site with everything on it
  • Mutual friending: creepers can’t creep

Negatives:

  • Farmville.
  • Annoying Apps ie: Farmville, Mafia… and random quizes (Which Disney Princess are you?!.. Go to Quizzilla for that junk.)
  • Chat feature. If this was Thursday morning & I was posting this, it’d be positive. I get early release on their updates and this one is a stinker. You may have all of your friends in group on chat but they mash them all together and say tada. It takes 1/5 of your right screen and they only way to take it down it to reload the page on GooglePlus (leave the site, har har?)
  • Hard to figure out how to make groups. Even I forget sometimes.
  • Mutual friending: you can’t creep
  • Did I mention Farmville?

GooglePlus

Positive:

  • Fresh start!.. All of those pictures and comments are “gone”
  • No Farmville!
  • Circles: easy control over friends and who sees what. Hurray!
  • More profession
  • Easier to creep on celebrities!
  • Google made

Negatives:

  • Can’t post on “walls” – I’ve had trouble with this one already.
  • Some sort of weird delay in the notification system (it’ll be debugged later)
  • Group video chat needs some cleaning up
  • All your photos belong to them
  • Name. Yes it is a Google product but couldn’t they come up with a better name? The Plus is cute though.

So how will college students react to Google+? It’s hard to say 2 1/2 weeks out. Honestly, my Facebook has been my college life. The ease of Event creating, old photos and high scores on games were great. Come the day after I toss my grad cap, I will more than likely deactivate my account and make my official change to G+. In class I always hear horror stories of kids walking into interviews and one of the things the guy says: so, we’ve Facebook stalked you. Do I really want to avoid friending co-workers to avoid photos of me chomping on a hotdog? Yes. In my opinion GooglePlus will help sort out some of this mess. Maybe the college scene will look toward GooglePlus for that more professional feel.

Some side notes about the two I discovered some great links about Facebook & GooglePlus.

GooglePlus, Facebook, Myspace Image (credit is unknown due to the reposting across the net)

Facebook bans Google+ ad

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